I just got this in an email from…
Whole Foods Market® Partners With Non-GMO Project to Label Company’s
Private Label Food Products Using New Third-Party Standard
Whole Foods Market Encourages Other Retailers & Branded Product
Manufacturers to Make Similar Commitment to Non-GMO Food Supply Chain
Press Release
Source: Whole Foods Market
On Tuesday July 7, 2009, 9:16 am EDT
AUSTIN, Texas, July 7 /PRNewswire-FirstCall/ — Whole Foods Market
(Nasdaq: WFMI – News), the leading natural and organic grocer, today
announced a commitment to the Non-GMO Project – a non-profit
collaboration of manufacturers, retailers, processors, distributors,
farmers, seed breeders and consumers – to use the Non-GMO’s Product
Verification Program (PVP) in connection with Whole Foods Market’s
private label products.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090707/DA42720)
The PVP is the nation’s first system designed to scientifically test
whether a product has met a set of defined standards for the presence
of genetically engineered organisms.
“From the moment GMOs were approved for use in the U.S., we
recognized the need for transparency, but there was no definitive
standard by which to evaluate or label products,” said Margaret
Wittenberg, Whole Foods Market global vice president of quality
standards. “We searched high and low for years for a way to do this
and now, thankfully, the Non-GMO Project has answered that challenge
by creating a standard and a practical system by which manufacturers
may measure their products. At last, shoppers concerned about foods
made with genetically modified ingredients will be able to make
informed choices.”
According to the FDA, as much as 75 percent of processed food in the
United States may contain components from genetically modified crops.
Despite the abundance of products with genetically modified
ingredients, a Pew Initiative study on Food and Biotechnology shows
that 59 percent of Americans are unfamiliar with the issue of
genetically modified ingredients in food.
“In 30 other countries around the world, including Australia, Japan
and all of the nations in the European Union, there are significant
restrictions or outright bans on the production of GMOs, due to
environmental impact and concerns about GMO safety,” said Megan
Thompson, executive director of the Non-GMO Project.
While Federal law requires organic producers to comply with certain
non-GMO requirements identified in the USDA organic standards, there
is no standard for labeling GMOs in non-organic products.
The Non-GMO Project is a non-profit organization dedicated to
allowing consumers to make informed choices and to working toward the
sustained availability of non-GMO options. Whole Foods Market is a
member of the group, which is a collaboration of manufacturers,
retailers, processors, distributors, farmers, seed breeders and
consumers. Together these members have established a working standard
and have developed North America’s first independent third-party
Product Verification Program.
The PVP uses a process that combines on-site facility audits,
document-based review and DNA testing to measure compliance with the
standard. For a product to bear the seal it must undergo a process
through which any ingredient at high risk for genetic contamination -
soy or corn, for example – has been shown to meet the non-GMO
standard through avoidance practices and testing.
Once a product has been approved through the PVP it can be described
as being verified by the Non-GMO Project and/or be labeled with the
Non-GMO Project’s compliance seal. The first Whole Foods Market
private label products to bear this seal are expected to be in stores
before the end of the year.
“Since there is no U.S. regulation regarding disclosure on products
manufactured with GMO ingredients, we are committed to helping our
shoppers make confident choices by knowing that what they are buying
has been verified as meeting the standards of the non-GMO Project,”
said Michael Besancon, senior global vice president of purchasing at
Whole Foods Market. “We are excited to partner with the Non-GMO
Project, and we strongly encourage other manufacturers and retailers
to act now and submit their products to the PVP as well. Taking a
stand together will make a more significant impact on our overall
food supply, which will help the environment and consumer choice in
the marketplace.”
Whole Foods Market applauds The Natural Grocery Company, The Big
Carrot Natural Food Market and Good Earth Natural Foods, the early
partners of the Non-GMO Project, and the companies that have lent
major support to the project and participated in the initial piloting
of the PVP including Eden Foods, Organic Valley, Lundberg Family
Farms, Nature’s Path Organic and United Natural Foods, Inc. Together
with numerous other companies and organizations, they created an
authoritative non-GMO standard.
Whole Foods Market invites the industry to join an educational
webinar on Wednesday, Aug. 26 at 1 p.m. CDT, to learn more about the
Non-GMO Project and the PVP. Webinar details are available at
www.wholefoodsmarket.com/nongmoproject.
“As you can imagine, the level of diligence involved will require an
enormous amount of effort at every step in the manufacturing
process,” said Joe Dickson, Whole Foods Market quality standards
coordinator and Non-GMO Project board member. “The more participation
we have in the program, the more rapidly the industry will realize
efficiencies. Economies of scale will ultimately have a real and
lasting impact on the available supply of non-GMO ingredients.”
Since 2004 Whole Foods Market strives to offer private label products
made with ingredients that have not been genetically modified. By
using a system that includes the evaluation of products, ingredients
and manufacturing facilities through audits, on-site facility
inspections and testing, Whole Foods Market is furthering that
commitment.
About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market
(www.wholefoodsmarket.com), a leader in the natural and organic foods
industry and America’s first national certified organic grocer, was
named “America’s Healthiest Grocery Store” in 2008 by Health
magazine. The Whole Foods Market motto, “Whole Foods, Whole People,
Whole Planet”(TM) captures the company’s mission to find success in
customer satisfaction and wellness, employee excellence and
happiness, enhanced shareholder value, community support and
environmental improvement. Thanks to its more than 50,000 Team
Members, Whole Foods Market has been ranked as one of the “100 Best
Companies to Work For” in America by FORTUNE magazine for 12
consecutive years. In fiscal year 2008, the company had sales of $8
billion and currently has more than 275 stores in the United States,
Canada, and the United Kingdom. Whole Foods Market, Fresh & Wild(TM),
and Harry’s Farmers Market® are trademarks owned by Whole Foods
Market IP, LP. Wild Oats® and Capers Community Market(TM) are
trademarks owned by Wild Marks, Inc.
Contacts: kate.lowery@wholefoods.com – 512 542 0390










